Our Story
Sabana started as a quest to produce the highest quality luxury linens available in the world. Once we established the cost of producing such linens, we shopped the most established, legacy brands of luxury linens in the market. It quickly became clear that their customers were paying for both the quality of their linens and a massive premium for name recognition. That’s when we spotted an opportunity to bring luxury linens to a much wider audience, at an honest price.
Since then, we have become a direct challenge to the idea that more expensive always means higher quality. Sabana produces luxury linens that meet or exceed the quality standards of established competitors at a fraction of the cost, and we can prove it. We have all the certifications to ensure that what you are sleeping on is exactly what we say it is, right down to the thread count.
To begin, not all cotton is created equal. True Egyptian Cotton Gizaâ„¢, in its purest and strongest form, makes up less than 1% of all the cotton in the market today. This cotton is widely considered to be the finest cotton in all the world. Naturally, we would never consider using anything less than extra long staple Egyptian Giza cotton.Â
Premier brand names in the luxury linens market are simply overpriced. Yes, they can deliver elite quality linens, and so can we. What we offer that our competitors don’t is value. While our competitors can match our quality, they cannot match our prices. We are confident that our products will allow a greater audience to appreciate the luxury of the world’s finest linens and that is our mission.Â
Your well-rested friends,
Daniel and Jennifer Sheena